Yes, it is. According to the recent marketing study done by Psychology Today, people rationalize buying decisions with logic, but they make buying decisions based on feelings. This means, when the right brain cells are triggered, people will buy regardless of time limitations, budget limitations or knowledge limitations. That's why, as long as basic demographic targeting is in place (African citizens aren't likely to have a credit card so it's no use asking them to purchase something on the internet where all purchases are done through credit cards), the only parameter which qualifies a buyer is their emotional state. And that's exactly what you get with Igor Solo Ads. Emotionally-engaged prospects who have decided to suspend rational thinking and skepticism for a while, giving you a shot at making your case and signing up into your business opportunity.
Know your spam rules. A lot of innocent people send spam because they didn't know any better. Read up on the CAN-SPAM act to avoid any trouble. Put simply, you're allowed to send bulk email only to people who specifically asked to be on your mailing list. If you collected email addresses for a lunch giveaway or an event invitation, then you don't have permission to send marketing emails unless you made that clear at signup. Include an obvious unsubscribe link in every email, and don't forget to remind subscribers how they got on your list in the first place.

Location: Businesses that offer local service, such as a lawn service company, obviously need to target local customers, but regional, national, and global companies can also benefit from location-based personalization. Consider running special campaigns for customers in a specified location based on regional events or what’s happening at your local office.
Address subscribers by name. Personalized emails are more successful. Buffer also suggests to personalize your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful. Some studies show that educating and segmenting your audience will boost your click through rate on emails by up to 50%.
Open and click-through rates (CTRs): Knowing who are engaged customers (those who open most emails and end up making purchases) versus inactive customers (who haven’t opened any emails in months) can be invaluable. Marketing campaigns announcing a new product should absolutely include those engaged customers, while re-engagement campaigns can be created to try and entice the inactive customers.
Win-back: An existing customer is soon approaching the end of his yearly subscription. The customer hasn’t used your product in 3 months and you need a way to win them back and keep them for another year. Create a “win back” email that sends an automated email to all customers that are coming to end of their contract with a list of new product features and a short plan on expected releases in the next six months.

Make it shareable. Send content that people want to share, and make it easy for them to do it. Sure, subscribers can forward your campaign to friends, but that's a lot to ask. Include a public link to the web version of your campaign so people can read it outside of their email programs, and consider adding Twitter and Facebook links to your newsletter, so readers can share your content where they're already active. When their friends start sharing and subscribing, you'll know it's working.
I've been using Solo Ad Advertising for about half a year now... It was the most responsive advertising I EVER used in terms of RESULTS and, by this, I mean signups and SALES not just clicks on my solos... I used Solo Ad Advertising to promote other ad exchanges and, once, for example, I had a referral upgrade ratio of more than 12%, much better than the general upgrade ratio of that ad exchange... Using Solo Ad Advertising to promote other Ad Exchanges helped me A LOT to earn hundreds of dollars from my referral upgrades and purchases and also from scoring on the top 3 of some referral contests.
Awareness (formerly the top of the funnel): In email marketing for full-funnel campaigns, the purpose of this phase is to educate and build trust with the customer, delivering engaging content rather than pushing sales. This is the stage where customers first learn about your products, so make sure to keep it informative and relevant, rather than driving to free trials, discounts, or other special offers designed to drive conversions.
Use your real email signature: Just like using a real reply-to email address, you want to use real contact information within the email and the best way to do that is to include your contact details in the email signature. Giving your readers the opportunity to contact you or connect with you online is a great way to be personal and build a relationship with them.
You can add a little post-script to the end of your email copy, such as "Not responsible for your company's social media? Feel free to forward this ebook to a friend or colleague using social media marketing." Link the call-to-action to a pre-made email, complete with subject and body text. That way, all someone has to do is enter their associates' email addresses and hit "Send."
Newsletters are long-haul engagement. They serve as check-ins with your subscribers, as well as offering generalised engagement points. Newsletters are a way of both driving and maintaining engagement – at worst they serve as a reminder of the relationship the recipient has with a brand, but usually, they do a lot more. Provide as many engagement points/links as you can within your newsletters, and you'll be surprised at what crops up!
When you share your opinions, avoid dipping into politics, religion, sexuality, and other topics where many people have almost fundamentalist views. If, however, you know that most of your audience shares your opinion on a topic that’s important to them, you can instantly seem more trustworthy by pointing it out because people trust people who are similar to them.
It is vital to consider the questions that a customer will be answering - the information they will be seeking – at each stage of their journey because your email campaign should provide the answers. If a customer leaves an item in their online basket and they don't complete the purchase, send a personalised basket abandonment email including that very item:
For example, I can safely share that I listen to a lot of music, and I’m almost fanatic about sound quality. I might listen to an album with poor sound quality once, but I probably won’t go back to it. And to be clear, 95%+ of new recorded music has what I consider poor sound quality (due to an absurd standard of perceived loudness, which takes away natural dynamic range from the sound). That said, I’m not a hi-fidelity sound geek. I’m perfectly happy with my high-end studio monitors—I don’t buy $1,000 power cables, $5,000 CD-players, or $20,000 loudspeakers capable of playing back sounds too high for dogs to hear.
Think about mobile. If a campaign doesn't show up on mobile devices, it's not going to perform very well. Everything you send should be mobile-friendly. Check out ReturnPath's "Email in Motion" infographic for some data that might affect the way you design your emails. One of the highlights: According to the study, 63 percent of Americans and 41 percent of Europeans would either close or delete an email that's not optimized for mobile. Might be time to start using a responsive template.
Amazing list of free solo ad websites. I have never believed in solo-ads. But I will definitely try them and see. As you said copy-writing , landing page, split-testing skills will help us a lot in getting good conversions . Really great tip on creating new email accounts to get free credits. Tracking your clicks and visitors will let you know that if we are getting good conversions.
For example, you may analyse the journeys on your website and identify that people who visit a page is more likely to purchase than those who do not visit that page. With behavioural data pointing towards the potential for this page, it would be worth testing whether offering a bespoke content message or discount offer to users when they arrive at that page drives conversions. It could be that your customers have left items in their baskets and not completed their purchase, like this example here from Nordstrom:

Using a email solo ad, to market your website is possibly the most acepted type of internet marketing, if not the most popular. Solo Ads, is possibly the best form of Solo email marketing, but it can be expensive if you do it on its own and to not combine advertising efforts with other options of marketing. Therefore, I recommend merging solo marketing, with things like manual traffic exchange, social networking and banner marketing. I must say there is no precise way of proving, which is the […]


Know your spam rules. A lot of innocent people send spam because they didn't know any better. Read up on the CAN-SPAM act to avoid any trouble. Put simply, you're allowed to send bulk email only to people who specifically asked to be on your mailing list. If you collected email addresses for a lunch giveaway or an event invitation, then you don't have permission to send marketing emails unless you made that clear at signup. Include an obvious unsubscribe link in every email, and don't forget to remind subscribers how they got on your list in the first place.
Hi Steven, Thanks for sharing such a great Email marketing strategies, all the points that you discussed in this article are perfectly applicable on both website and blog. If you apply Email marketing strategy in a right way, you can achieve the desired result for an online business. I agree with your view that triggered email campaign is better improving your brand image and customer loyalty than traditional Email campaign. Can you please explain to me which is the best way of modern Email Marketing to increase your business ROI?

If you're doing something right, and it's making an impact, your competitors will pick up on it. If your competitors start changing their own strategies and tactics, and if it seems like they might be doing this in response to your campaign, it's worth looking into. Identify your main competitors and analyse how their own email messaging has changed (if at all) during your campaign.
An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. That is because an effective email marketing strategy takes into consideration what your target customers are, their preferences and benefits they are looking for as well as your products services and industry and which email marketing messages are most effective.
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