That is why you need to carefully check the reputation of the vendor(s) and constantly track each campaign. ClickMeter provides you with relevant tools to manage and track solo ads campaigns: real-time and reliable tracking, advanced redirection options (including affiliate link cloaking), destination URL monitoring and click-fraud detection. More info here: https://clickmeter.xyz/track-solo-ads
Send people content they want. Email newsletter services offer features like groups and segmentation to help you make your content relevant to the people reading it. If you're sending different emails for different groups (for example, a nonprofit might send separate emails to volunteers, donors, and the board of directors), then you can ask people to check a box to join a particular group on your signup form. Segmentation allows you to target certain subscribers on your list without assigning them to group. If your store is having a sale, then you could send a campaign only to people near a particular zip code, because subscribers who live in other parts of the world don't need to know about it. You can also segment by activity, email clients, e-commerce data, and more. Sending relevant content will keep your readers engaged, and engaged readers look forward to your newsletter and share it with friends.

It's important to take advantage of the window of opportunity when your company or brand is at the top of your prospects' minds. You can really get a pulse of what future engagement will look like by what people do when you email then within 24 hours of their subscribing to your newsletter, signing up for an offer, and so on. Plus, it's a great opportunity for branding and setting expectations.

It’s true that your customers do want to hear from you. The fact you have a regular email marketing campaign is one of the magic elements boosting your ROI. But there’s such a thing as overkill. Once you come off a great campaign it’s tempting to run the same campaign again in an attempt to get the same results. The chances are you’re going to get diminishing returns.
When it comes to deciding how to craft that perfect subject line, there appears to be really only one area to avoid: the subject line of 60 to 70 characters. Marketers refer to this as the “dead zone” of subject length. According to research by Adestra, which tracked over 900 million emails for its report, there is no increase in either open rate or clickthroughs at this 60-to-70 character length of subject line.
This A/B test indicates that engagement is one problem, but your subject lines are an even bigger problem—and one you can solve right away. CTR rates are understandably lower among the less-engaged group, but you saw engagement increase with a punchier subject line, so there is room to improve CTR among cold leads. CTR rates are higher in the more engaged group, but with a better subject line, this rate could go through the roof.

Retention/Loyalty and Growth: At this stage, the customer purchased a product, used it, and keeps coming back. As the customer gets to know the product, your email marketing campaigns should focus on ways to maximize the value of the product, find new ways to use it, and potentially add on other related products or services. Customer loyalty is a key part of company success, but growth goes hand-in-hand; your email marketing should support a strong cross-selling and upselling strategy. When you identify complementary products for customers, you continue to provide increased value. These full-funnel campaign emails can have a slightly stronger sales lead than in first-time engagement, but keep it gentle if you’re trying to sell a product that’s new to the customer. Also, keep in mind that customer loyalty isn’t as strong in B2B as it is in B2C, so continue to remind customers of how your products or services save them time, money, and resources.
My next answer:                                                                                                                    - You see, - I could easily charge $100 or even $200 for a copy of this unique Self-Send-Solo System, - but why shoul I? My main income are made from other websites I own, not from this one here - this one here is more for fun and of course I make money from sales, (after all I am a business man)

Email design matters in any successful email marketing campaign. If your emails look terrible, that reflects badly on you, and can make people stop reading. With more people than ever reading emails on mobile devices, it’s important to use a responsive email template so your email resizes automatically whether people are reading it on a phone, tablet, or desktop.
When you send email from a real person, your email open rate increases. Plain and simple. This is because -- based on past tests we've conducted -- recipients are typically more likely to trust a personalized sender name and email address than a generic one. People are so inundated with spam nowadays, they often hesitate to open email from unfamiliar senders -- and they're more likely to trust a personalized sender name and email address than a generic one.

Email marketing has always been Permission based, but is silently replaced with its brother; Tease Marketing, continuously building on a brand relationship based on mutual interest. The challenge becomes presenting an – already in itself – appealing and attractive message. But how to benchmark your email marketing efforts to fit that new train of thought?
Remember when I said a lot of your email recipients will scan your email without reading all the copy? That's why you want to have a clear call-to-action (CTA) button that's easy to spot for even the quickest of email scanners. Without a CTA button, you won't be calling on your recipients to take any action that actually benefits them -- and the growth of your business.
Keep an eye on your stats. Most email newsletter services offer free reports that contain helpful information. Learn how to read and understand your reports, so you can use the stats to improve your campaigns going forward. Pay attention to your open and click rates, and identify any patterns that make those numbers go up or down. If a campaign receives a high number of unsubscribes, then try something different the next time.
Another way to extend the clicks on your email beyond its shelf life is to prompt your audience to forward the offer. The folks at Litmus found that the most forwarded emails were 13X more likely than the typical email to include “Share With Your Network” calls-to-action. By including forward-to-a-friend (or social sharing links, as we discussed above), you put it in recipients' minds to share.

Make it scannable. Your subscribers are busy people who get a lot of email, so it's safe to assume you don't have their undivided attention. Instead of one long block, break up your content into short paragraphs. Include subheadings and images to guide readers through your email and make it easier to scan, and add a teaser to the top of your newsletter to tell subscribers what's in store. If you're sending a long article, consider inserting a "read more" link so people can get to the rest when it's convenient for them. Your subject line should be to-the-point and easy to digest, too. You might even want to a/b test subject lines to see which ones perform best.
Remember, the precise metrics you use, segments you choose, and journeys you map will vary greatly depending on your customers, brand message, and business model. That’s why it’s so important to put in that early work to define your marketing status and objectives. There’s no one-size-fits-all guide to strategizing but hope this guide has given you a good grounding in the direction your thinking should be going.
Retention/Loyalty and Growth: At this stage, the customer purchased a product, used it, and keeps coming back. As the customer gets to know the product, your email marketing campaigns should focus on ways to maximize the value of the product, find new ways to use it, and potentially add on other related products or services. Customer loyalty is a key part of company success, but growth goes hand-in-hand; your email marketing should support a strong cross-selling and upselling strategy. When you identify complementary products for customers, you continue to provide increased value. These full-funnel campaign emails can have a slightly stronger sales lead than in first-time engagement, but keep it gentle if you’re trying to sell a product that’s new to the customer. Also, keep in mind that customer loyalty isn’t as strong in B2B as it is in B2C, so continue to remind customers of how your products or services save them time, money, and resources.
A significant element of email marketing is relationship. Does a recipient trust you? Does a recipient even know who you are? When an email jumps the gun by forcing familiarity too soon, the personalization comes across as skeevy. Intimacy is earned in real life, and it would appear to be the same way with email. Take this example from my inbox; no one has called me lowercase kevan l lee in years.

Activation: A new user creates an account but, they do not use your product within the first 7 days. Create an  “activation” campaign that sends an automated email with their login information, steps on how they can get started and include a video demonstration for additional support. You can also invite them to a one-on-one meeting to walk them through the product and answer any questions they may have.
Now, work out the kinds of email communications which are appropriate and manageable for your brand. Newsletters? Generalised product promotions? Targeted product promotions? Order confirmation emails? Product reminders? All or a combination of the above? Work out what’s appropriate for you, and work out what’s appropriate for your personified customers, at each stage of their journey.

Technology has a significant impact on consumers’ expectations, and those expectations impact how subscribers engage with your email marketing. Brands need to continually demonstrate that they know their customer, which can make it a challenge to stay on top of the evolving context of marketing. An email strategy can make all the difference between building a relationship with your customers and sinking without trace.
* Average click rate is calculated by the total number of clicks in a 5 day period divided by the number of solos sent in that period. There is no guarantee that your solo mailing will receive the current average click rate. Your solo mailing could receive more clicks or less clicks than the current average click rate. The average click rate is provided for informational and comparison purposes only.
Alternatively, at least, an eye-catching design. It’s worth letting a proper designer have a go at prettifying your emails. Customers are often opening emails on the go, so you need to work hard to grab their attention. Making your emails nice to look at is a brilliant way to hold their eye. Netflix put time and effort into making their emails stand out, personally and visually – and it pays off for them!

Now, work out the kinds of email communications which are appropriate and manageable for your brand. Newsletters? Generalised product promotions? Targeted product promotions? Order confirmation emails? Product reminders? All or a combination of the above? Work out what’s appropriate for you, and work out what’s appropriate for your personified customers, at each stage of their journey.

The Preheader references the area before the main content. It's an excellent opportunity to grab a bit of extra pre-content web real estate. It's got a degree of prominence in the inbox, so it would be a waste not to use it for promotional purposes. Try popping a couple of links in here. Some companies find that they get the most clicks on links within their preheader


If you don’t know the conversion rates on your optin page, then setup split testing. I recommend Leadpages for setting up your optin pages because they have built-in click tracking, A-B split testing, and they let you drive unlimited traffic. Of course, they have some beautiful optin page templates that you can edit very easily using their click-click interface.
I have been delivering solo traffic to my customers since 2009 and I look forward to serving your solo traffic needs as well. If you're new here I would like to point out that there is an optin form below that will place you on my Solo VIP mailing list where you will receive only traffic related emails from me. Those emails offer Special pricing and last minute mailings as well as unique traffic packages that are NOT available to the general public. Plus...

Retention/Loyalty and Growth: At this stage, the customer purchased a product, used it, and keeps coming back. As the customer gets to know the product, your email marketing campaigns should focus on ways to maximize the value of the product, find new ways to use it, and potentially add on other related products or services. Customer loyalty is a key part of company success, but growth goes hand-in-hand; your email marketing should support a strong cross-selling and upselling strategy. When you identify complementary products for customers, you continue to provide increased value. These full-funnel campaign emails can have a slightly stronger sales lead than in first-time engagement, but keep it gentle if you’re trying to sell a product that’s new to the customer. Also, keep in mind that customer loyalty isn’t as strong in B2B as it is in B2C, so continue to remind customers of how your products or services save them time, money, and resources.
Steven, you nailed the topic! Thanks a lot! I am already on my way to your described perfect email marketing strategy. 1. Following tactic of personalization in my messages, because I always appreciate the personal touch myself. 2. Next, segmentation - real assistant for you and your audience, it filters out everything you don't need and everybody that won't be interested in your topic. 3. Mobile-friendliness that's is the point I was never outlined and thought of. So the first thing to improve! 4 & 5 Testing and automation are included in my plan from provider.Thanks again for the content, now I know gaps in my strategy, that I could work on.
When it comes to deciding how to craft that perfect subject line, there appears to be really only one area to avoid: the subject line of 60 to 70 characters. Marketers refer to this as the “dead zone” of subject length. According to research by Adestra, which tracked over 900 million emails for its report, there is no increase in either open rate or clickthroughs at this 60-to-70 character length of subject line.
Think about mobile. If a campaign doesn't show up on mobile devices, it's not going to perform very well. Everything you send should be mobile-friendly. Check out ReturnPath's "Email in Motion" infographic for some data that might affect the way you design your emails. One of the highlights: According to the study, 63 percent of Americans and 41 percent of Europeans would either close or delete an email that's not optimized for mobile. Might be time to start using a responsive template.
Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
Think about mobile. If a campaign doesn't show up on mobile devices, it's not going to perform very well. Everything you send should be mobile-friendly. Check out ReturnPath's "Email in Motion" infographic for some data that might affect the way you design your emails. One of the highlights: According to the study, 63 percent of Americans and 41 percent of Europeans would either close or delete an email that's not optimized for mobile. Might be time to start using a responsive template.
Location: Businesses that offer local service, such as a lawn service company, obviously need to target local customers, but regional, national, and global companies can also benefit from location-based personalization. Consider running special campaigns for customers in a specified location based on regional events or what’s happening at your local office.
Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it's too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.

When you're using email as a marketing tool, you're working on a pretty personal basis. This isn't ‘drive-by' stuff -you're directly targeting customers from their inboxes. There's a huge amount of potential which comes with this kind of marketing... but you'll only reap that potential if you REALLY understand both the marketplace you're operating from, and the audience you're talking to.


At worst, you might think I’m a bit weird for caring so much about sound quality. Or you might think I’m really weird if you knew that my loudspeakers are computer calibrated to my room. Or you might question my priorities if you knew I set up my office, so that my desk is nearly in the middle of it… mainly to be able to enjoy music better. But we’re all weird in some ways (and I’ll let you think this is the weirdest thing about me).
It's important to take advantage of the window of opportunity when your company or brand is at the top of your prospects' minds. You can really get a pulse of what future engagement will look like by what people do when you email then within 24 hours of their subscribing to your newsletter, signing up for an offer, and so on. Plus, it's a great opportunity for branding and setting expectations.

The takeaway here is that if you are to use personalization as an email strategy, do so in a meaningful way. It takes little knowledge or relationship to place someone’s name in your greeting. It shows far greater care to send personalized email that is specific to a recipient’s needs and history. Again, an example from my inbox, this email from Rdio dispenses with the formalities and simply provides an update on music I actually listen to.

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